Nathan Sykes' career in crisis? Record bosses slash price of debut album during first week of sales!
Almost two years after his successful band The Wanted split, singer Nathan Sykes must be questioning his decision to go solo today after it was revealed his debut album is set to flop in tomorrow's official charts possibly charting at No.11 or No.10. In comparison, The Wanted's final album charted at No.9.
Nathan is set to limp into the top ten tomorrow, only after bosses at his record company global slashed the price of his album to just £4.99 on iTunes today in what could be perceived as a desperate bid to get him into the top ten tomorrow.
Global will no doubt be disappointed with the albums performance after putting a huge investment into the singer. The same company own radio stations including Capital and Heart and they've spent months playing his records, including new single Famous, over and over again on their stations.
They also forked out massive production costs for Nathan to perform his latest single Famous on The X Factor results show, a slot which is normally occupied by much more established stars including Robbie Williams and Little Mix.
It's worrying news for Nathan, as his former band The Wanted were dropped by the same management company after their final album only managed 19,000 sales in 2013. Union J were dropped in 2014 having sold only 22,000 copies in the first week of their last album, Nathan has so far sold around 10,500 copies this week. His single Famous, which he performed on X Factor is likely to chart at No.24 this Friday.
In comparison, Olly Murs, who also performed on last Sunday night's X Factor, is set to storm the album chart tomorrow having sold over 55,000 copies making him one of the UK's biggest solo stars.
On the brightside, if Nathan does fail to set the album chart alight tomorrow, there's always the chance he'll be offered a job on Capital Breakfast.