Coca Cola to launch first Signature Mixers range!
Dark spirits are making a comeback and what better way to bring it to more people than via the undeniably unique and familiar taste ofCoca-Cola.
A global first for the brand, Coca-Cola enlisted some of the world’s most influential and innovative bartenders to create four new crafted Coca-Cola Signature Mixers, specifically designed to be paired with premium dark spirits.
Building on its longstanding reputation as the original, authentic mixer, the brand challenged a handful of the world’s leading bartenders to take the unique familiar flavour of Coca-Cola and experiment with over 200 contemporary and traditional ingredients to create the new mixers.
Taking cues from the brand’s heritage including the founder and inventor, Dr. Pemberton in 1886, Coca-Cola Signature Mixers will be served in a contemporary Hutchinson glass bottle – a silhouette that pre-dates the iconic Contour - first used by Coca-Cola in 1894 when the product was bottled rather than served at a soda fountain. Each batch is stamped with the signature of its co-creator.
Coca-Cola Signature Mixers include:
01 Coca-Cola Signature Mixers Smoky Notes by Max Venning,
02 Coca-Cola Signature Mixers Spicy Notes by Adriana Chía and Pippa Guy,
03 Coca-Cola Signature Mixers Herbal Notes by Antonio Naranjo and
04 Coca-Cola Signature Mixers Woody Notes by Alex Lawrence.
The collaborative project started in March 2018, inviting several mixologists to attend a Coca-Cola curated workshop held at a secret location. The mixologists created different variations, before inviting consumers to taste their recipes. As a result, the most popular four flavours were chosen as the first batch of Coca-ColaSignature Mixers.
Ana Amura, Senior Brand Manager at Coca-Cola Great Britain, explained: “Coca-Cola has always had a synergy with dark spirits and classic cocktails, from the inception of the iconic Cuba Libre in the late 1900s to the popular Whiskey & Coke in the early 20th century. With the rise of mixed drinks, we’re excited to announce the launch of Coca-Cola Signature Mixers, a specific range uniquely created to mix with dark spirits.
“Working with an inspirational group of global mixologists to create amazing flavour combinations, we hope Coca-Cola Signature Mixers open up the world of mixology to an even wider audience.”