Ratings: itv2's Survival of the Fittest launches with strong audience figures.
itv2's new reality series Survival of the Fittest got off to a strong start last night, attracting just under one million viewers.
Whilst the figures are way off Love Island's, they're on par with audience figures achieved by Channel 5's Big Brother, which of course has a long history. It also put Survival of the Fittest way ahead of E4's Celebs Go Dating by 2 to 1.
Elsewhere, Call the Midwife was the top rated show of the night with a massive 7.8million tuning in. Dancing on Ice was behind on just under 5 million.
Survival of the Fittest continues tonight on itv2.